Originally from Madrid, Irene grew up between the United States and Spain. She began her advertising career in Boston and then joined Sra. Rushmore (WPP), one of the most creative shops in Spain. After a few years, she became one of the first hires at DAVID Madrid.

Within three years, she helped the agency to become Ad Age’s A-List International Agency of the Year and one of the most awarded offices in the world. In 2022, looking for new challenges, she was the first hire in the DAVID New York account team, where she’s currently an Account Director. She works hand in hand with her clients as well as the creative, strategy, and production teams to develop strategic campaigns that solve client business challenges, helping the office grow in this competitive market.

Keeping up with the trends in the industry and culture, a lot of her work has been for leading tech and gaming companies like X/Twitter, Activision (Tony Hawk, Call of Duty, and Call of Duty Endowment), King (Candy Crush), and lately, Supercell (Clash of Clans and Clash Royale). Eager to help her clients grow and push their boundaries, she’s communicated collaborations between brands like Burger King & Call of Duty, Clash of Clans & Chess.com, and a very much-awaited product launch between Jack Daniel’s & Coca-Cola.